On a day hundreds of Twitter Inc. employees were debating whether to resign, Ella Irwin showed up with a pep talk. Elon Musk had offered her a battlefield promotion to manage trust and safety, the division in charge of limiting harmful posts on the network.
It was half past noon on Nov. 17. Twitter employees had a little over an hour to decide whether to click “yes” on a form Musk had sent out, asking that they declare they were willing to do their jobs in “hardcore” mode, or quit. Irwin encouraged the team to stay and find a way to work with Musk, according to three people who attended the meeting at the San Francisco headquarters. Though his methods were unconventional, she said, employees needed to adjust and support how he wanted to lead the company.
