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Homebuilder Persimmon Offers Mortgage Holidays to Lure Reluctant UK Buyers

  • Persimmon set up a “10 months mortgage free” customer offer
  • Expensive loans, gloomy price forecasts are weighing on demand
A Persimmon residential property construction site in Harlow, UK.

A Persimmon residential property construction site in Harlow, UK.

Photographer: Chris Ratcliffe/Bloomberg
Updated on

Persimmon Plc is offering new buyers a mortgage holiday in an attempt to boost demand for its homes after higher rates hurt sales.

The UK homebuilder says its new “10 months mortgage free” customer offer has generated strong interest in its first week, according to a statement Thursday. It’s too early to say if it will translate into sales, Persimmon added.