GB News burst onto the UK media scene with a mission to disrupt a broadcasting market dominated for decades by the same players. Two years on, the free-to-air TV and radio channel has built a niche audience at the cost of staff turmoil and wary advertisers.
Backed by Dubai-based fund Legatum and British hedge fund manager Paul Marshall, the startup — created in September 2020 — attracted employees eager to build an insurgent challenger and amplify perspectives neglected by other news outlets.
