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TV Startup GB News Struggles With Staff, Ads in Dash for Viewers

  • Conservative TV channel reached 3.3 million in September
  • Advertising boycott amid content concerns has hurt revenue
The newsroom at the GB News television studio.
The newsroom at the GB News television studio.Photographer: Betty Laura Zapata/Bloomberg

GB News burst onto the UK media scene with a mission to disrupt a broadcasting market dominated for decades by the same players. Two years on, the free-to-air TV and radio channel has built a niche audience at the cost of staff turmoil and wary advertisers.

Backed by Dubai-based fund Legatum and British hedge fund manager Paul Marshall, the startup — created in September 2020 — attracted employees eager to build an insurgent challenger and amplify perspectives neglected by other news outlets.