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Tencent’s TikTok-Style Video Feed Tripled Views in 2022

  • China’s WeChat super-app hunts new revenue in fight for growth
  • AI recommendations battle to keep eyeballs in crowded market

WeChat’s fledgling short-video feed tripled the number of its viewers in 2022, as the Tencent Holdings Ltd.-owned messaging app seeks to stem an outflow of traffic to rival TikTok and its Chinese cousin Douyin.

Total number of views on WeChat Channels surged, helped by a 400% rise in video views based on AI recommendations, as well as a 237% jump in news video views, Tencent executives said during the company’s annual WeChat conference Tuesday. That propelled growth in Channels’ livestreaming e-commerce, with total gross merchandise value jumping more than 800%, they said.