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Pursuits

Rolex Gets More Expensive in UK and US With Latest Price Hikes

  • Annual increase comes after September rise in the UK
  • Rolex typically raises prices once a year in January
Visitors look at a window display of a Rolex SA store in London, UK.

Visitors look at a window display of a Rolex SA store in London, UK.

Photographer: Chris J. Ratcliffe/Bloomberg

Rolex SA raised prices in the US and UK by an average of about 2.5%, the latest increases for the top Swiss watch brand, according to analysts at Barclays.

The price of the most popular Rolex models rose between 1% and slightly more than 3% in both the UK and the US in the start of this year, according to Barclays, which tracks data in both markets. Rolex prices climbed by an average of about 2.6% in the UK and 2.2% in the US, the analysts said.