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A Romance Book Boom Fueled by TikTok and Pandemic Blues

Colleen Hoover, the genre’s superstar, is the best-selling author in the US this year, including more than 8 million romance novels.

Romance novels are the hottest part of the US book market, with sales jumping more than 50% this year. 

Romance novels are the hottest part of the US book market, with sales jumping more than 50% this year. 

Photographer: Marijan Murat/picture alliance/Getty Images
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Love conquers all, at least on bookstore shelves.

Demand for romance novels is booming in the US, with sales of print copies surging 51% to 32.3 million this year through early December, according to NPD Group. The genre is a bright spot for a publishing industry that is on pace to post its first annual decline in units sold in at least five years.