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Chicago’s First Casino Will Relaunch the Storied Bally’s Name

  • $1.7 billion proposal seeks to build first casino in the city
  • Development will be ‘most important’ for Bally’s, Kim says
Bally’s Resort in Atlantic City, New Jersey,

Bally’s Resort in Atlantic City, New Jersey,

Photographer: Bruce Bennett/Getty Images
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Bally’s Corp. Chairman Soo Kim says building and running a proposed $1.7 billion casino complex in Chicago is crucial to the successful relaunch of a storied name in the gambling industry.

The venue “will be our most important, period,” in terms of the company’s overall strategy, Kim said in an online video interview. “It’s really an opportunity to re-announce and reintroduce the Bally’s brand name nationally and what better place than Chicago.”