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Amazon Buyers Beware: Scammers Are Targeting the Best-Seller Badge

Unscrupulous merchants are putting popular items like car phone mounts in such slow-selling categories as car axles to make them look like top sellers.

Bloomberg business news
Going Viral: Amazon’s ‘#1 Best Seller’ Scammers

Most Amazon.com Inc. shoppers are familiar with the “#1 Best Seller” badge that pops up for many products. Along with reviews and ratings, it’s a way to gauge whether an item is worth buying.

But sometimes the product isn’t actually a best-seller.