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Mike Ashley’s Frasers Defies Brutal Year for British Retail

  • Stock gains 15% in 2022 while peer index loses third of value
  • Firm’s pricing strategy, diversification provides resilience
Mike Ashley at a Premier League football match in London. 

Mike Ashley at a Premier League football match in London. 

Photographer: Michael Regan/Getty Images

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Frasers Group Plc is defying a slump in UK retail stocks, in a sign that Mike Ashley’s campaign to turn the firm into the “Selfridges of Sport” is starting to pay off.