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Future of British Business

Black Friday Gets Boost in UK as Shoppers Seek to Save Money

  • Almost 70% of British consumers plan to shop on Black Friday
  • John Lewis, Boots started offering deals at start of November
Black Friday sales in Birmingham.

Black Friday sales in Birmingham.

Photographer: Mike Kemp/In Pictures/Getty Images

Black Friday could be more important for UK retailers this year as they try to encourage shoppers to spend cash now before the cost-of-living crisis erodes their Christmas budgets.

Almost 70% of British shoppers plan to participate in the discount event imported from the US, up from 57% last year, according to McKinsey & Co. Online searches for Black Friday sales have risen by a quarter since last year as customers look to save money, according to The Audit Lab, a data research and digital marketing firm.