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Beam Suntory Weighs Sale of Pinnacle Vodka, Cruzan Rum, Sources Say

  • Assets could be worth a few hundred million dollars in a deal
  • Japan’s Suntory Holdings bought Beam for $16 billion in 2014
Pinnacle Vodka

Pinnacle Vodka

Photographer: Neilson Barnard/Getty Images 

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Beam Suntory Inc., the maker of Jim Beam and Hibiki Whisky, is considering divesting some of its brand portfolio including Pinnacle Vodka, according to people with knowledge of the matter.

The potential sale would also include other vodka businesses and liquor assets such as Cruzan Rum, said the people, who asked to not be identified discussing private information. The assets could be worth a few hundred million dollars in a sale, one of the people said.