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From Tom Brady to Shaq, FTX’s Celebrity Promoters May Be On the Hook for Damages

  • Liability depends largely on whether it’s deemed a security
  • Exposure also hinges on whether compensation was disclosed
Tom Brady
Tom BradyPhotographer: Chris Graythen/Getty Images

FTX’s viral Super Bowl ad featured multiple versions of a deeply skeptical Larry David. In light of the cryptocurrency exchange’s collapse, his fellow celebrities might have done well to heed his advice.

The creator of Seinfeld and Curb Your Enthusiasm is among the slew of stars being sued for promoting FTX’s services and products. The lawsuits allege they lured unsophisticated investors into the debacle.