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Google Urged by US Lawmakers to Fix Misleading Abortion Ads

  • Users searching for abortion help may get anti-abortion ads
  • Warner, Slotkin ask search giant to apply rules consistently
Updated on

A pair of US lawmakers on Tuesday urged Google to do more to ensure that ads displayed alongside abortion-related searches indicate whether the service is actually offered.

Alphabet Inc.’s Google introduced a policy in 2019 that requires those advertising alongside search queries related to abortion to be certified based on whether they provide the procedure. In a letter addressed to Alphabet Chief Executive Officer Sundar Pichai, Senator Mark Warner, a Democrat from Virginia, and Representative Elissa Slotkin, a Michigan Democrat, expressed concern that the search giant does not consistently apply those rules, which can lead users to crisis pregnancy centers -- non-medical organizations that encourage visitors to keep their pregnancies.