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Meta Killed Plans for Homegrown VR Fitness App, FTC Says

  • Company denies that it planned to move forward with product
  • FTC seeks to block Meta’s purchase of Within Unlimited
Updated on

The US Federal Trade Commission said Meta Platforms Inc. stifled competition when it halted plans to build its own virtual reality fitness app and opted to buy Within Unlimited Inc. instead. But the company denied that it ever planned to move forward with a product.

“Meta itself had the intentions to enter -- and thus was a reasonably probable entrant into -- the VR Dedicated Fitness App market,” the agency said in a court filing Monday in its suit to block Meta’s acquisition of Within.