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Rolex Appoints Brunschwig as Chairman in Quiet Change of Guard

  • Nicolas Brunschwig leads board of biggest Swiss watch brand
  • Rolex quietly made personnel change three months ago

Top Swiss watch brand Rolex SA has named Nicolas Brunschwig as chairman, appointing the scion of a Geneva family that runs high-end fashion department stores in a little-publicized personnel change.

Brunschwig was appointed to the chairman role of Rolex SA and Rolex Holding SA in August, succeeding Bertrand Gros, the company said Thursday, confirming a corporate registry filing. The move was earlier reported by Swiss newspaper Handelszeitung.