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Klarna Offers Price Comparison Tool in Bid to Expand Revenue

  • Move comes after Swedish firm’s PriceRunner aqcuisition
  • New shopping tool aims to compete with rivals like Amazon
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Klarna has rolled out a search and compare tool in the UK and Nordics as the fintech looks to diversify its revenue away from buy-now, pay-later, which is under increasing scrutiny. 

It follows the product’s launch in the US last month and comes a year after the Swedish firm bought price comparison service PriceRunner for $1 billion, making it Klarna’s largest acquisition to date. The deal was finalized in the first quarter of 2022.