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Coming Soon: Adidas Yeezy Shoes Without the Ye

  • Company is creating plans for marketing shoes under own brand
  • That could save €300 million in royalties, marketing fees
Adidas Yeezy sneakers.
Adidas Yeezy sneakers.Photographer: Hollie Adams/Bloomberg

Adidas AG said it plans to make up for most lost Yeezy earnings by selling sneakers of the same design stripped of the branding from rapper and former partner Ye.

Stemming the damage from ending the lucrative line will be a key challenge for newly appointed Chief Executive Officer Bjorn Gulden when he takes over in January.