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Miss Universe’s New Owner Eyes Merch Bonanza With Perfume, Bras

  • Pageants are popular in Asia even as views decline elsewhere
  • Transgender activist will push for changes to Thai gender laws
Jakapong Jakrajutatip
Jakapong JakrajutatipSource: JKN Global Group Pcl

Miss Universe’s new owner plans to build an empire of makeup to lingerie across Asia, seeking to tap the region’s pageant fandom even as interest in the event wanes in other parts of the world. 

JKN Global Group Pcl, the Thai company that bought the Miss Universe Organization for $20 million this week, will initially re-brand products it already makes into themed merchandise, said Chief Executive Officer Jakapong Jakrajutatip. The company plans to roll out a new line of vitamin water in Thailand by early next year, before potentially expanding into Malaysia and Indonesia, she said.