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Taylor Swift, TV Shows Give New Life to $20 Billion Casket Industry

Titan Casket is wooing customers away from the funeral industry’s top players with affordability, convenience—and pop culture branding. 

From custom vampire caskets to cameos in pop music videos, death-care industry disruptor Titan Casket has an out-of-the-box approach to business. 

From custom vampire caskets to cameos in pop music videos, death-care industry disruptor Titan Casket has an out-of-the-box approach to business. 

Source: Titan Casket

In 2018, Joshua Siegel was working in logistics at Amazon.com Inc. when he received a phone call from one of the company’s vendors, who had a business proposition for him: direct-to-consumer caskets.

Scott Ginsberg, a 20-year veteran of the funeral industry, had been selling caskets through Amazon since 2016. But he knew the business could grow—and it would need to compete with the industry’s twin gatekeepers, Hillenbrand’s Batesville Casket and Matthews International, which together control about 80% of a $20 billion market.