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Southeast Asia Digital Economy Slows as People Curb Spending

  • Online shoppers limit purchases as prices, interest rates rise
  • Region’s digital economy to hit $200 billion this year: study
Updated on

Growth in Southeast Asia’s internet economy is slowing after years of expansion, showing that even emerging digital markets aren’t immune to economic headwinds.

Online spending in the region will rise about 20% this year to $200 billion, research from Google, Temasek Holdings Pte and Bain & Co. showed, slowing from 38% a year earlier. The region’s internet economy is set to reach $330 billion by 2025, according to the report, down from a previous forecast of $363 billion.