Skip to content

Meal Startup Daily Harvest Sales Fall by Half in Four Months

A Daily Harvest frozen meal kit. 

A Daily Harvest frozen meal kit. 

Photographer: Gado/Getty Images

The pre-packaged meal startup Daily Harvest has seen its sales drop by more than half since May, according to data from Bloomberg Second Measure. The company, which is facing customer lawsuits over a high-profile food illness incident this summer, credited declines to a decision to reduce advertising spending.

Daily Harvest’s sales dropped by about 55% in September compared with May, and 36% compared to the prior year, according to the data, which is based on billions of anonymized credit card transactions. The company’s customer base also shrank from May to September, the data show.