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Cashierless Checkout Startup Raises $100 Million to Compete With Amazon

Israel-based Trigo is being piloted by a handful of European retailers. 

Trigo's systems are currently in use in six retail stores in the Europe, Israel and the US.

Trigo's systems are currently in use in six retail stores in the Europe, Israel and the US.

Source: Trigo

An Israeli startup making technology for cashier-free payment at brick-and-mortar stores has raised $100 million. Trigo Vision Ltd., which plans to announce the financing on Wednesday, will use the cash to help fund its race against Amazon and other competitors trying to let shoppers skip the checkout line. 

The company’s systems use ceiling-mounted cameras and software designed to automatically match individuals with what they take off the shelves. The technology is currently in use at six retail stores, including in London and Tel Aviv, and is being tested internally by Wakefern Food Corp. in the US. If the product works the way Trigo and other companies envision, cashiers and checkout stands could one day become obsolete.