Adidas Cuts Ties With Ye, Absorbing €250 Million Profit Hit

  • German sportswear brand ends partnership with singer, designer
  • Adidas shares drop almost 9% to lowest in more than six years
Adidas Plans to End Kanye West Partnership
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Adidas AG will absorb a hit to earnings of up to €250 million ($247 million) this year to end its partnership with Ye following a rash of offensive behavior from the rapper and designer.

The German sports company said it’s cutting ties with Ye, formerly Kanye West, with immediate effect, confirming an earlier story by Bloomberg News.

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Adidas Cuts Ties With Ye, Absorbing €250 Million Profit Hit