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Soaring Cost-of-Living Crisis Brings Back 1970s Shopping Habits

  • 71% of European shoppers cutting back on everyday items: IRI
  • Consumers staying in, eating less, buying out-of-date food
Bloomberg business news
Which Central Bank Will Succeed in Cooling Inflation?

Nearly three-quarters of European consumers are cutting back spending on everyday items, including food, to make ends meet amid a worsening cost-of-living crisis.

A new survey shows that 71% of consumers across six key markets in Europe have already made significant changes to how they shop as they battle to cope with inflation that is reaching levels not seen in four decades.