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A SoftBank Startup Is Betting Millions to Find Asia's Next MrBeast

  • NY startup earmarks $500 million to fund aspiring influencers
  • Startup helps YouTube stars Nas Daily, Jackie Aina make money
Among Jellysmack’s roster is Nas Daily’s Arab-Israeli YouTuber Nuseir Yassin.

Among Jellysmack’s roster is Nas Daily’s Arab-Israeli YouTuber Nuseir Yassin.

Photographer: Diarmuid Greene/Sportsfile/Getty Images

SoftBank Group Corp.-backed Jellysmack, which helps content creators become YouTube and TikTok stars, is launching a spending spree for growth in Asia, following staff cuts earlier this year.

The New York-based startup, formally known as Keli Network Inc., said it’s partnering with Kuala Lumpur-based WebTVAsia to invest $30 million in up-and-coming influencers, most of whom are on the media giant’s roster. That money is part of a $500 million package Jellysmack has earmarked to fund social media personalities as it bets on their long-term growth.