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Starbucks Corporate Workers Doubt Company Values in Internal Poll

  • Sentiment at ‘historic lows’ as company fights unionization
  • Company says survey is routine way to gather employee feedback
Starbucks Corp. Cafe As Growth Remains Sluggish
Photographer: Waldo Swiegers/Bloomberg

Starbucks Corp. white-collar employees’ faith in the coffee chain’s ethics and social impact dropped to a historic low this year, according to an internal survey, with corporate staff voicing concern about the company’s response to the union campaign spreading through its cafes.

In a survey of office-based US employees, only 52% said they “completely agree” that Starbucks “behaves in an ethical and responsible manner,” executives told staff at an Oct. 13 meeting, a video of which was viewed by Bloomberg News. Slightly fewer, 48%, said they completely agreed that they were “proud of the role Starbucks has in making a social impact.”