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Lionel Messi Launches Investment Firm Targeting Sports and Tech

  • Holding company Play Time will be based in San Francisco
  • Venture capital investor Razmig Hovaghimian will run firm
Lionel Messi in Lisbon, Portugal, on Oct. 5.

Lionel Messi in Lisbon, Portugal, on Oct. 5.

Photographer: Octavio Passos/Getty Images

Soccer superstar Lionel Messi is creating a holding company to invest in sports, media and technology globally. 

Based in San Francisco, Play Time Sports-Tech HoldCo LLC will be Messi’s main investment vehicle, according to a statement. The company will explore “stage agnostic” opportunities that could include, for example, helping startup founders build football-tech companies or investing in teams.