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Kroger Bets $25 Billion on Bulking Up to Be More Like Walmart

  • CEO McMullen vows lower prices as antitrust questions swirl
  • Albertsons deal promises digital gains amid retail tech shift
Rodney McMullen

Rodney McMullen

Photographer: Patrick T. Fallon/Bloomberg

Kroger Co. Chief Executive Officer Rodney McMullen vows to use Walmart Inc.’s favorite weapon against it: low prices.

The grocery giant is pledging to cut prices by using some of the savings from its $24.6 billion agreement to buy Albertsons Cos. That’s part of the company’s pitch to antitrust regulators on why they should approve the transaction — but it’s also a strategy to compete on Walmart’s long-held turf as the low-price leader.