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Major League Baseball Signs First Sponsorship Deal With CBD Company

  • Charlotte’s Web will be featured at World Series, other events
  • Sports leagues have relaxed rules around cannabis products
Washington Nationals v Philadelphia Phillies
Photographer: Mitchell Leff/Getty Images
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Major League Baseball signed an exclusive multiyear sponsorship deal with CBD maker Charlotte’s Web Holdings Inc., which it says is the first of its kind for a major professional sports league.

Charlotte’s Web is now the first “Official CBD of Major League Baseball,” the parties said Wednesday in an emailed statement. Products that meet certain safety standards will be able to be promoted across MLB events and media platforms.