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Superdry Shares Leap as UK Fashion Brand Returns to Profit

A pedestrian passes the Superdry Plc store in Cheltenham, UK.

A pedestrian passes the Superdry Plc store in Cheltenham, UK.

Photographer: Chris J. Ratcliffe/Bloomberg

Superdry Plc shares jumped as the UK fashion brand returned to profit after pandemic-induced losses. 

The retailer, known for its logo T-shirts and bright colors, reported adjusted profit before tax of £21.9 million ($24 million), compared with a £12.6 million loss a year earlier. The shares rose as much as 13% in London.