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Nio Targets Four New European Markets for EV Model Rollout

  • Chinese brand is also entering Denmark, Sweden and Netherlands
  • Carmaker will offer subscription and leasing as options
The NIO ET7 electric vehicle.
The NIO ET7 electric vehicle.

Source: NIO Inc.


Nio Inc. plans to boost its European profile and woo consumers skeptical of a newer Chinese electric-car brand with monthly subscription and leasing options.

Following a year of modest sales in Norway, Nio will offer three models in Germany, Denmark, Sweden and the Netherlands, showcasing the move with an event in Berlin Friday. The company, part of a wave of new EV entrants whose valuations have plummeted since the start of the year, will market vehicles via urban stores with subscriptions offers ranging from one to 60 months. It also signed a strategic agreement with Dutch firm LeasePlan last month to supply its vehicles to corporate fleets.