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OnlyFans’s French Rival Taps DJ Snake to Expand Beyond Porn

  • France-based MYM is expecting $100 million in sales this year
  • MYM plans to expand beyond adult content into coaching, music

MYM, a French rival to OnlyFans Ltd., is expanding its focus beyond the adult entertainment as it looks to attract outside investors for the first time, in a round set to kick off next year. 

The company has struck a deal with DJ Snake, the stage-name for French musician William Grigahcine, who co-wrote hits including Turn Down for What and Lean On. MYM has 350,000 creators on its platform, who distribute exclusive photos and videos to paying subscribers.