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Hollywood-Backed Startup Wants You to Try Its Low-Carb Bagel

The LA-based “Beyond Meat for carbs” is raising a new round of venture funding.

The Better Bagel
The Better BagelSource: Priya Anand/Bloomberg

California has long sought to replicate New York’s world-famous bagels. From the low-calcium Manhattan tap water to the specialized boiling techniques, countless West Coast shops have struggled to recreate the signature crust and texture of the fabled deli staple. Now, a new celebrity-backed bagel venture has stopped trying.

Instead, it’s making a bagel that’s quintessentially Los Angeles: a round piece of bread with a hole in the middle, and 90% fewer carbs.