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Future of British Business

Deliveroo Opens Brick-and-Mortar Grocery Shop in Central London

  • Store will let users order via app, digital kiosks in-store
  • New outlet builds on Deliveroo’s partnership with Morrison
The Deliveroo HOP store on New Oxford Street, London.
The Deliveroo HOP store on New Oxford Street, London.Photographer: Will Ireland/Deliveroo Plc

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Deliveroo Plc is opening its first physical grocery outlet in the UK on central London’s New Oxford Street in an expansion of its rapid delivery service.