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Women’s Pro Sports Startup Raises $30 Million to Fund Leagues

Athletes Unlimited attracts investors for volleyball, basketball, lacrosse and softball

Athletes Unlimited softball league

Athletes Unlimited softball league

Photographer: Quinn Harris/Getty Images
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Athletes Unlimited, a growing network of professional sports leagues for women, is raising funds to expand in its four sports and attract more viewers.

The $30 million round set to be announced Thursday was led by Schusterman Family Investments. Several prominent sports figures are backing the business as well, including NBA star Kevin Durant’s Thirty Five Ventures, Olympic hockey player Angela Ruggiero and David Blitzer, who owns stakes in several teams including the Cleveland Guardians and Philadelphia 76ers.