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NFL Teams Use New Rights to Jockey for Fans, Revenue in UK

Supporters of the the The Minnesota Vikings team cheer at a fan interaction event at The Brotherhood Of Pursuits And Pastimes sports bar in Manchester, England, Wednesday, Sept. 28, 2022. A half-dozen NFL teams are aggressively targeting fans in Britain now that they have new marketing rights in the country. They’re signing commercial deals and hiring local media personalities in bids to expand their fanbases and tap international revenue. (AP Photo/Jon Super)
Supporters of the the The Minnesota Vikings team cheer at a fan interaction event at The Brotherhood Of Pursuits And Pastimes sports bar in Manchester, England, Wednesday, Sept. 28, 2022. A half-dozen NFL teams are aggressively targeting fans in Britain now that they have new marketing rights in the country. They’re signing commercial deals and hiring local media personalities in bids to expand their fanbases and tap international revenue. (AP Photo/Jon Super)

London (AP) -- The “J-E-T-S” chants gave way to British-accented berating of quarterback Joe Flacco at the London sports pub where fans watched the Cincinnati Bengals ease to victory last week.

Sebastian Randazzo is optimistic, though. The young Englishman who founded a Jets fan club said interest in the NFL is "absolutely booming."