Skip to content
Businessweek
Economics

Fighting Inflation at the Grocery Store, German Style

Frustrated consumers are reporting instances of shrinkflation to authorities and using digital tools to hunt for bargains.

relates to Fighting Inflation at the Grocery Store, German Style
Illustration: Jack Taylor for Bloomberg Businessweek
Updated on

Blue grapes from Italy are on sale when Constantin Dobirr sets out on his rounds at a Frankfurt supermarket on a Monday morning to help figure out just how bad German inflation is getting. Their price has been marked down 20%, to €1.19 for a box weighing a little more than a pound, but that kind of reduction is very much the exception to the rule these days.

More typical are the blackberries that Dobirr finds in the next aisle, which are almost 50% more expensive than the previous month. Honey, soy milk, and preserved asparagus are also costlier than when he last visited.