The winemaker Champagne Bollinger has long cultivated a reputation for exclusivity. Whereas tourists are able to hop onto bus tours and stop at the visitors centers of other winemakers in the celebrated Champagne region of northeast France, the producer of James Bond’s favorite bubbly has mostly limited tastings to invitation-only gatherings.
Now, in a move verging on revolution, the Champagne house founded in 1829 is preparing to welcome the general public to its property in time for its bicentenary. Bollinger has begun work on a 20-room hotel on its estate in the village of Aÿ. There will also be tasting rooms, a private dining space and shop, and an extensive refurbishment and expansion of its cellar. Tours will not be offered—yet.