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‘Bluey’ Is So Popular, Disney+ Is Releasing a Lost Episode

  • Show for preschoolers is hit with parents and the little ones
  • Don’t look for the usual tie-ins at theme parks, shopping site
Bluey
BlueySource: BBC

Bluey, an animated series about a playful family of Australian cattle dogs, has become Walt Disney Co.’s first hit kids show of the streaming TV era.

The program, which began airing on the Disney Junior cable channel and the Disney+ streaming service in 2019, surged in popularity last month when the third season came out. Bluey briefly passed longtime kids streaming leader CoComelon, which airs on Netflix, generating more than 900 million minutes of viewing the week of Aug. 8 alone, according to Nielsen data.