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SoftBank-Backed LTK Lures TikTok, Instagram Shopaholics to Its Own App

  • SoftBank-backed social commerce tool adds in-app checkout
  • Influencers use LTK to make their photos and videos shoppable

LTK, the SoftBank Group Corp.-backed social shopping tool, is now allowing users to buy from virtual storefronts curated by influencers through its own app.

Formerly known as Like to Know It, LTK helps influencers on Instagram and TikTok sell items they’re wearing in their published photos and videos. It now fuels more than $3 billion in annual retail sales via 200,000 creators, the company said.