Skip to content
Pursuits
Food & Drinks

Once-Hot Fake Meat Sees Sales Slide on Price and Being Too ‘Woke’

Deloitte reports deteriorating perceptions regarding plant-based meat.

Bloomberg business news
What's the Future of Plant-Based Meat?
Updated on

Just a few years ago, with a blockbuster initial public offering from Beyond Meat Inc. and the unveiling of an Impossible Whopper at Burger King locations nationwide, plant-based meats were ascendant. 

Now, after once enjoying double-digit growth, sales in the plant-based meat category are not just flat but declining, according to data from Information Resources Inc., or IRI. That’s due to possible saturation of the US market as new brands hit the shelves, according to Deloitte Consulting LLP.