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Amazon Gets NFL Streaming Win With 13 Million Viewers in Debut

  • Tally puts audience for online game in the same league as TV
  • Company says the turnout was its largest ever in prime time
The Kansas City Chiefs and Los Angeles Chargers game was the first regular-season game in the 11-year Amazon deal.

The Kansas City Chiefs and Los Angeles Chargers game was the first regular-season game in the 11-year Amazon deal.

Photographer: David Eulitt/Getty Images North America
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Amazon.com Inc.’s first regular-season NFL broadcast drew 13 million viewers to its streaming service, delivering an online audience that rivals traditional TV.

The total, reported by Nielsen, was up 47% from last season’s week 2 Thursday night game, which aired only on the NFL Network, and it was more than the 12.6 million viewers Amazon is guaranteeing that advertisers will reach.