Salesforce Inc. is launching a marketplace for carbon credits that will aggregate offset providers and rating agencies, aiming to reduce confusion about which offerings are legitimate.
Carbon credits, marketed as a way for companies to atone for their emissions by investing in climate-friendly actions like tree planting, are difficult to measure and verify. If companies have access to transparent pricing and multiple third-party ratings for each project, it will encourage them to make more effective investments in offsets, said Patrick Flynn, Salesforce’s global head of sustainability. “Because of the controversy, many organizations are cautious about taking action.”
