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Amazon’s Thursday NFL Broadcast Attracts Record Numbers to Prime

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Amazon's $13 Billion Bet on NFL

Amazon.com Inc.’s broadcast of “Thursday Night Football” attracted a record number of new Prime subscriptions for a three-hour period, even beating out events like Cyber Monday and Prime Day, according to an email reviewed by Bloomberg.

“By every measure, ‘Thursday Night Football’ on Prime Video was a resounding success,” Jay Marine, Amazon’s vice president in charge of the streaming service, said in the email.