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Lululemon Billionaire Pledges $76 Million to Save Wilderness

  • Chip and Summer Wilson donate to acquire tracts of B.C. land
  • Founder is Canada’s 13th richest person with $5.8B fortune
Chip Wilson
Chip WilsonPhotographer: Taehoon Kim/Bloomberg
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Lululemon Athletica Inc. founder Chip Wilson is making his biggest philanthropic gift ever -- and one of the largest among Canada’s ultra-rich -- to protect vast tracts of wilderness in the western part of the country.

Wilson and his wife, Summer, have pledged C$100 million ($75.8 million) through their foundation to acquire wilderness space in British Columbia. The province is home to 5.3 million people and holds temperate rainforests, rocky coastlines, snowcapped mountains and even desert lands in an area larger than Germany and France combined.