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Inflation Will Keep Holiday Online Sales Stagnant, Forecasters Say

  • E-commerce orders are expected to fall from a year earlier
  • Company profits to be pressured by wages, shipping and storage
US Online Prices Post First Annual Drop in Over 2 Years as Pandemic Demand Cools
Photographer: Hollie Adams/Bloomberg

Total online shopping orders this holiday season are expected to decline from 2021 as consumer budgets are pinched by inflation.

In the US, the number of online orders is forecast to drop 5% compared with the 2021 holiday season, according to data from Salesforce Inc., which develops software for companies. Globally, e-commerce orders are seen falling by 7%. Online sales in November and December are expected to remain “essentially flat,” Salesforce said, likely due to higher prices despite the predicted drop in units.