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Gap Brand CEO Tells Staff the Kanye West Partnership Is Over

Memo after public feud brings an early end to a two-year experiment that disappointed both sides

Kanye West performs on stage during the 2016 MTV Video Music Awards on August 28, 2016 at Madison Square Garden in New York.
Kanye West performs on stage during the 2016 MTV Video Music Awards on August 28, 2016 at Madison Square Garden in New York.

Photographer: Jewel Samad/AFP/Getty Images

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Gap Inc. will end its relationship with Kanye West and his Yeezy label after a public spat in which the rapper and designer criticized his corporate partner, culminating in a letter Thursday accusing Gap of breaking the terms of its deal and saying he’s terminating the contract.

In a memo sent to employees on Thursday, Gap’s top executive said the company would terminate the Yeezy Gap partnership and move on from West, who now goes by Ye.