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Ford Rolls Out What May Be the Classic Mustang’s Last Stand

  • Automaker sticks with gas-fired muscle car as competitors exit
  • Plug-in Mach-E expected to outsell traditional Mustang by 2027
The 2024 Ford Mustang family.
The 2024 Ford Mustang family.

Source: Ford Motor Co.

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Ford Motor Co.’s glitzy introduction of a redesigned Mustang sports car powered by fossil fuels runs counter to the industry narrative of ditching gas-burning cars to make way for electrified models.

Ford is betting there’s enough life left in the 58-year-old Mustang to help pay for the company’s electric-powered future, in which Chief Executive Officer Jim Farley is investing $50 billion to build 2 million EVs annually by 2026. With the Mustang, Ford is also offering a plug-in version, the Mach-E, which has seen sales soar 49% this year.