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Amazon Opens the Email Marketing Floodgates to Try to Boost Sales

  • Brands and sellers will be able to email customers directly
  • Risky bid to boost sales could potentially alienate shoppers
A worker delivering Amazon packages in New York.
A worker delivering Amazon packages in New York.Photographer: Michael Nagle/Bloomberg
Updated on Inc. will let brands and merchants send marketing emails to shoppers, a risky bid to boost sales that could inundate inboxes with spam. 

The company announced the initiative Wednesday at the Amazon Accelerate conference in Seattle, where it demonstrates new features to the independent businesses that sell more than half of the products on