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AFC Bournemouth Owner Revives Sale of Premier League Club

  • Owner Maxim Demin has appointed California-based advisory firm
  • Club was promoted to lucrative English Premier League
    

    

Photographer: Mike Hewitt/Getty Images
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The Russian owner of AFC Bournemouth is reviving an attempt to sell the club, now that it has once again reached England’s top football league, people familiar with the matter said. 

Owner Maxim Demin has appointed California-based advisory firm Montminy & Co. to help oversee a sale of the club and is “seeking an acquirer to capitalize on the club’s ongoing success,” according to a document on the process -- codenamed “Project Goal” -- seen by Bloomberg.